Taylor Swift’s Eras Tour is almost in the UK, so here’s what to wear to the concert | plmubl.com

Taylor Swift’s Eras Tour is almost in the UK, so here’s what to wear to the concert

Taylor Swift has kicked off the European leg of her sell-out, record-breaking, earthquake-inducing Eras Tour – which means her UK shows are coming. Swifties, are you ready for it? And more importantly, what are we all wearing?

It’s not as though we’ve had little time to prepare. Taylor’s first concert was held in March last year (!), but as is the case with holiday packing and festival outfit selection, we’ve left it to the last minute.

Choice is abundant, of course. We’ve know, because we’ve memorised the entire set list. From the classics on Fearless – here’s hoping we see a Love Story proposal – to all The Tortured Poet’s Department songs, yes all 31 of them, every era is covered. As such, which one to choose – and the best accompanying Eras Tour outfit – remains hot topic in the GLAMOUR office.

Image may contain Performer Person Solo Performance Adult Formal Wear Clothing Dress and Electrical Device
Image may contain Taylor Swift Adult Person Clothing Hat Performer Solo Performance Face Head Urban and Shorts

Speak Now (Taylor’s version, ofc.) equals lilac hues and frills aplenty. Bonus points for butterflies in undone hair. If you’re a 1989 fan, blue is the colour to go for – paired with denim and a cowboy hat as a finishing touch.

Folkmore (Taylor’s on-stage combo of Folklore and Evermore) looks take inspo from warm, earthy tones. Think: lace and sheer textures, plus gold jewellery to tie the Ivy together. Red is, well, red! Put a grown-up spin on the era with a Reformation evening top you’re sure to wear post-eras tour.

Whatever your chosen era, our in-house Swifties have scoured the internet to find the very best Taylor Swift Eras Tour outfit. Just remember an arm-full of friendship bracelets to trade on the night.

Got your vision? Shop our favourite Eras Tour outfit picks, by era, below…

1. Lover

The first section of the tour is Lover – an era which is signified by growth and comfort – and which sees Taylor kick things off in an iridescent purple custom Versace bodysuit. She pairs it with fishnet tights, a purple mic, and an equally glitzy pair of custom, studded Louboutin boots.


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This sequin-adorned co-ord from ASOS has Lover written all over it – not least because it does all the talking for you. The sequin boots are totally optional (I found some on ASOS Marketplace, if you’re on board), but all you really need to finish the look is a pair of heart-shaped sunnies and Too Faced’s That’s My Jam eyeshadow palette. Alongside the the winged liner and red lippie, it’ll help you achieve a sweet, Taylor-approved makeup look.

Heart Shape Sunglasses


Aria Cove Sequin Mini Skirt


Cruel Summer T-Shirt

£11.95 AT ETSY

Too Faced That’s My Jam Eyeshadow Palette


2. Fearless

Fearless is, potentially, my favourite era – one where Taylor keeps hold of the sparkly boots but switches the bodysuit for a shimmery, metallic dress. Fringing is a huge theme across all of her eras, but it’s the star of the show in her Fearless custom Roberto Cavalli dress – later traded for another fringed dress, but in silver.

ASOS Design’s chain fringe belt will help you recreate the look without having to invest in a sequin fringed dress that you’ll likely never wear again. Best worn over a white ruffle mini skirt – that you’ll definitely be able to pair with bikinis on a summer holiday later this season. A sequin cami top would act as the perfect take on Taylor’s Cavalli number, while a pair of gold cowboy boots nod to the era that cemented Taylor as a global superstar and style icon.

Superdry Sequin Cami Top

£44.99 AT ASOS

Archive At UO White Ruffle Mini Skirt


ASOS DESIGN Limited Edition Chain Fringe Belt


Public Desire Gold Cowboy Boots

£44.99 AT NEW LOOK

3. Red

This one’s easy. If the era of 22 and I Knew You Were Trouble is your favourite – the one in which Taylor revisits the “Not A Lot Going On At The Moment” T-Shirt from the “22” music video, and later, another shirt that says, “We Are Never Getting Back Together, Like Ever,” – then a slogan tee or head-to-toe red is the vibe.

Etsy stocks a variety of Taylor Swift lyric t-shirts, while Taylor’s-adored Reformation stocks a bardot knit red top which would absolutely be reworn with jeans throughout the summer. Red lipstick is a must with this Eras Tour outfit.

Reformation Rosaline Knit Top


Converse Chuck Taylor All Star


NYX Matte Lip Cream


The A&F Scarlett Mini Skort



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4. Speak Now

Taylor sings one singular song from the Speak Now era in her tour, much-adored Enchanted – and to do so, she has worn a bespoke Nicole + Felicia Couture gown, a Zuhair Murad Couture custom gown, an Ellie Saab Fall 2020 gown, and a gown also by Saab from the 2022 AW collection. All of which a resurgence, in many ways, of the Valentino gown she wore to sing the same song on her Speak Now tour.

Of course, similar levels of glitz might be a tad overboard for attending the concert yourself (no judgement, though) – so opting for purple, as well as butterfly motifs, is a good way to bring her iconic tulle cover to life. ASOS Design’s frill mini dress plays into Gen-Z’s current adoration of cottagecore, while the clip-in butterflies and More To Come’s butterfly top add a playful injection to your Eras Tour outfit.

ASOS DESIGN Frill Mini Dress


Eras Tour Album Bracelets

£19.61 AT ETSY

Sibba 6 Purple Butterfly Hair Clips


More To Come Lesia Butterfly Top


5. Reputation

Moody, grungy and dark is the vibe for Reputation girlies, and we’re convinced this sequin mini dress by Topshop at ASOS is the perfect outfit from which to scream Don’t Blame Me,’ ‘Delicate,’ and ‘Look What You Made Me Do’ from the top of your lungs.


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You’d be taking inspo from Taylor’s own Reputation costume if you invest: she brings fierce energy in an asymmetrical black Roberto Cavalli bodysuit during this segment of the tour. Once again, adorned in sparkles.

Topshop Sequin Mini Dress

£62.72 AT ASOS

Bohomoon Seville Snake Hoop Earrings


H&M Cowboy Boots

£49.99 £30 AT H&M

Topshop Newspaper Print Shirt

£34 £20.50 AT ASOS

6. Folkmore (“Folklore” and “Evermore” combined)

Beautiful boho vibes are the name of the game for those looking for Folkmore-inspired outfit ideas, with milkmaid dresses your best option for mirroring the muted purple Alberta Ferretti and Alberta Ferretti dresses Taylor wears for this section of the show. Think: fairytale, rustic and whimsical. Comfort is key, obvs, so pair your boho Motel Jati dress with a pair of Gigi Hadid-approved Adidas Gazelles.

Motel Jati Lace Mini Dress


Adidas Originals Gazelle

£90 AT JD

Key Necklace

£17.65 AT ETSY

Miss Selfridge Beach Frill Tie Maxi Cami

£35.99 AT ASOS

7. 1989

Roberto Cavalli is, once again, behind the sequin two-piece that Taylor wears for the era of Blank SpaceShake It Off and Wildest Dreams. But while Taylor opts for magenta or bright green chunky fringe and sequins, we’re convinced that taking inspiration from the New York views, girl squad hangouts and seagulls that depicted 1989 is the best route to go down with your outfit.

H&M’s strap detail top would look epic paired with white jeans or denim shorts and cowgirl boots – and this cute fur-trimmed cowgirl hat can definitely be reworn at all those hen parties throughout the summer. Throw an open linen shirt over your Eras Tour outfit to fight the British weather.

Geagodelia Cowboy Hat


H&M Strap-Detail Top

£9.99 AT H&M

H&M High-Waisted Denim Shorts

£18.99 AT H&M

Free People Western Boots

£168 AT ASOS


Released on April 19, 2024, The Tortured Poets Department is the eleventh studio album by Taylor – and her latest. When it dropped earlier this year, it not only set new Spotify streaming records, but resurfaced Kardashian drama and kickstarted a new era for us to gain outfit inspo from.

On #SwiftTok, the TTPD aesthetic has been compared to everything from “greyscale clean girl” to “prep school dropout”, but the easiest – and most in-keeping – ways to mirror the vibe are by following “office siren” or “dark academia” aesthetics. Think: rose motifs, sleek blazers, tailored trousers, unbuttoned shirts and monochrome. Or, keep it simple with black jeans and this ”But Daddy, I Love Him” tee from Etsy.

But Daddy I Love Him T-Shirt

£31.37 AT ETSY

Bershka Floral Choker Necklace


Bershka Lace Midi Skirt


Rare London Corset Dress


9. Midnights

For the last – but not least – era on our outfit tour: Midnights. And in navy blue sequins, you’ll look like you’ve stepped right out of Taylor’s age of extravagance and reflection. Being in your Midnights era, after all, is thinking back to past versions of yourself (and wondering whether that’s still you). You need to look bejewelled.

Taylor wears a custom Oscar De La Renta gown for this part of her tour, loose-fitting and studded in iridescent crystals – paired with a fur coat, also custom by Oscar De La Renta. She sheds layers as the era progresses, finally revealing a custom Oscar De La Renta bodysuit to perform Vigilante Sh*t. Topshop’s navy disco sequin dress is reminiscent of Taylor’s look, best paired with hair gems and silver accessories – like this epic shoulder bag from Pull & Bear.

Azalea Wang Ranger Tassled Western Boots

£105 AT ASOS

Pull And Bear Pleated Shoulder Bag


Vibbang Hair Bedazzler

£13.99 AT AMAZON

Topshop Disco Sequin Dress


For more from GLAMOUR’s Senior European Commerce Editor, follow her @sophiecockettx – and for more from GLAMOUR’s Associate Visuals Editor, follow her @hattiecotmore.


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