The best new beauty products, tried and tested by the GLAMOUR team |

The best new beauty products, tried and tested by the GLAMOUR team

Do you ever feel overwhelmed by the sheer amount of new beauty products out there? If so, you’ve come to the right place. Welcome to our monthly series, which sees the GLAMOUR beauty team shine a spotlight on their favourite new beauty products to help you navigate the launches that are truly worth considering.

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From high-tech skincare and smoothing body care formulations to innovative hair care, trending fragrances and game-changing makeup, there’s no shortage of new drops to get excited about from the biggest names in the business to smaller brands that you need to have on your radar.

Whether it’s a newly announced foundation that promises impressive coverage or a hair tool that claims not to cause any damage, rest assured that we’re putting every product to the ultimate test. And we’re busy trialling them on different skin tones and hair types, as well as finding out whether a certain product stands the test of time.

GLAMOUR Editor’s Picks at a glance: best new beauty launches

Augustinus Bader x Sofia Coppola The Tinted Balm


Dior Le Baume – Limited Edition

£42.50 AT BOOTS

Olay Super Serum

£39.99 AT BOOTS

Joonbyrd Sunday Sofa Body Butter


Lancôme Exclusive Hypnôse Drama Mascara


Shiseido Expert Sun Protector Face and Body Lotion SPF50+


Tan-Luxe x Paris Hilton The Future Airbrush 360 Self-Tan Mist


Maybelline Sunkisser Liquid Glow Blush + Vitamin E


Fenty Beauty Hot Cheeks Velour Blushlighter


James Read Break of Dawn Rejuvenating Glow Mask


Sol de Janeiro Rio Radiance Oil SPF 50


Kiko Bridgerton Quartet Eyeshadow Palette in Regency Delight


Naturium Phyto-Glow Lip Balm


Refy Concealer


Fenty Skin Hydra Vizor Huez Tinted Moisturizer SPF30


So if you’re considering an upgrade to your beauty cabinet, we’re here to make sure that you won’t waste our hard-earned money on a product that may not be what you’re looking for. After all, new isn’t always better.

It’s safe to say that May 2024 has seen no shortage of impressive beauty drops. So read on to find out more about what impressed the GLAMOUR beauty team the most. And if you wanted to browse through our favourites from the previous months, scroll all the way down and enjoy.

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  • Dior Le Baume – Limited EditionI have to admit this cute balm is catnip to many of my beauty desires – a mini, tactile tube of cream packaged with the signature Dior houndstooth print. I want it on lust alone, but luckily the shea butter and hyaluronic acid enriched multi-use cream is super nourishing, so it delivers on par with its good looks.Camilla Kay, GLAMOUR’s European Beauty Director£42.50 AT BOOTS
  • Olay Super SerumGet confused about skincare ingredients and what to use when? If so, Olay’s Super Serum is for you. It’s an all-in-one formula boasting a powerhouse of ingredients from niacinamide to vitamin C and E, collagen-boosting peptides and exfoliating AHAs (alpha hydroxy acids) to smooth, tone and firm skin. Plus the iridescent formula adds a luminescent sheen, too. What’s not to love?Camilla Kay, GLAMOUR’s European Beauty Director£39.99 AT BOOTS
  • Augustinus Bader x Sofia Coppola The Tinted BalmIf you love a status beauty item that gets friends talking when you whip it out for a touch up, then this is the product to tout this month. The collab between film director Sofia Coppola and skincare king Augustinus Bader is a demo of what happens when a celebrity super fan makes a request. On the upside we get to benefit, with three slick-on shades (apparently the pinky shade 1 is Sofia’s favourite) that feel luxuriously rich and nourishing on lips.Camilla Kay, GLAMOUR’s European Beauty Director£33 AT SPACE NK
  • Joonbyrd Sunday Sofa Body ButterDermatologist Dr Alexis Granite debuted her new skincare line Joonbyrd this month and it’s not what you may imagine. Her intention is to effectively treat skin on the body that often gets neglected in favour of the face, and to give users a joyfest experience in the process. Cue bright, playful and tactile packaging and luxe textures with hard-hitting actives. And if you love a luxurious body cream, you’ll want to dive head first into Sunday Sofa Body Butter.Camilla Kay, GLAMOUR’s European Beauty Director£62 AT JOONBYRD

WATCHBridgerton’s cast play GLAMOUR’s Bestie Test


  • Shiseido Expert Sun Protector Face and Body Lotion SPF50+I really believe that Shiseido is the unsung hero of sunscreen. The formulas have truckloads of clever technology behind them, elevating them from simply broad spectrum UVA and UVB protection. Shiseido’s new SPF50+ lotion is a good example of this. It contains both WetForce and HeatForce technology to strengthen skin when it comes into contact with heat and water. It also boasts innovative self-repair technology, so even if your skin is scratched by specks of sand, you are protected against any minuscule holes in your SPF protection. Most importantly, though, I love the texture. It’s lightweight, as invisible as sunscreen can get and absorbs fast – all of which is important if you’re going to be diligent about reapplying.Fiona Embleton, GLAMOUR’s Associate Beauty Director£19 AT LOOK FANTASTIC
  • Lancôme Exclusive Hypnôse Drama MascaraI love when my lashes are so long and feathery, I can see them in my peripheral vision. For this reason I’ve been a long-time fan of Lancôme’s Hypnose Mascara and Mr Big. So what makes the new Hypnose different to the original? Put simply, the brand says this is its most volumising mascara ever and I’d have to agree. First off, there’s the hourglass-shaped tube, embossed with ridges, which is ergonomically designed to ensure you can really grab hold of each and every lash without slipping. Then there’s the S-shaped brush, which I found beefed up my lashes – even the teeny ones in the inner corners of my eyes – from root to tip without clumping. Lancôme has also tapped into the skincare/makeup hybrid trend by including a bonding complex to condition your lashes – pretty clever considering most women apply mascara every single day. I also swear this is the inkiest black mascara I’ve ever used. It made my eye whites dazzle even after only a few hours sleep the night before – that alone makes this a beauty go-to.Fiona Embleton, GLAMOUR’s Associate Beauty Director£29 AT LOOK FANTASTIC
  • Maybelline Sunkisser Liquid Glow Blush + Vitamin EAs much as I love bronzer, it can sometimes make skin look flat without a pop of blush. The beauty of these liquid blushers is that the colours mimic what your skin looks like after a day on the beach: flushed and sun-kissed. Put simply, they’re a ready blended, all-in-one “blonzer”. I loved shade 03 Sol Search, which blends out really beautifully but also isn’t so sheer that after a few hours it disappears. Perfect on summer days when a sharp contour is too much work.Fiona Embleton, GLAMOUR’s Associate Beauty Director£9.95 AT BEAUTY BAY
  • Tan-Luxe x Paris Hilton The Future Airbrush 360 Self-Tan MistTan-Luxe x Paris Hilton The Future Airbrush 360 Self-Tan Mist“The weather may not quite be playing ball yet, but I’m determined to rock a summer dress regardless. And that means self-tanning my limbs in preparation. I’m not diligent or patient enough for gradual tan – I just don’t have time to reapply several nights in a row. I like a one-and-done formula that makes me look like I’ve spent the weekend in the South of France. This Tan-Luxe spray tan achieves just that, which is why I’ve used it on repeat. Simply mist over the skin, then use a mitt to blend away any hard edges. I applied it an hour before bed and there were no stains on my sheets in the morning. The only criticism I have is the scent – it’s quite an overpowering floral that can catch in the back of your throat. But if the trade off is a really believable tan that lasts for a week without touch ups,, I’ll take it. Besides, this product has Paris Hilton’s stamp of approval in a now viral TikTok video – what more could you want?Fiona Embleton, GLAMOUR’s Associate Beauty Director£39 AT LOOK FANTASTIC

Most Popular


  • Fenty Beauty Hot Cheeks Velour BlushlighterI love a peachy blush, and I love a glowy highlighter, which is why I’m thrilled that they’re both the parents of Fenty’s new blushlighters, the juicy, sheeny baby of the two. Available in three shades of peach: Fresh Peach (the lightest), Juicy Peach (the middle child) and Bak’d Peach (the deepest), all three are gorgeous. They sweep on skin like a dream and give a pretty, luminous burst of warm golden pink colour that looks great with a tan (see before). This is giving summer vibes in a compact and I’m not mad about it. I just need to decide which one is my favourite…Elle Turner, GLAMOUR’s Senior Beauty Editor£24 AT SELFRIDGES
  • James Read Break of Dawn Rejuvenating Glow MaskI don’t think I’ve had more compliments than the ones I’ve collected since introducing this face tan mask into my routine. It gives a really gorgeous, and crucially, natural-looking glow, like you’ve just come back from a dreamy sun-soaked vacay. People couldn’t believe I was wearing tan, it was seamless. I’ve been applying it every few days in the morning on wfh days. It has a bit of a tint to it that melts away as you massage it into skin, but I was nervous to hit the pillow straight away with it on. It feels like a hydrating serum and it’s packed with hyaluronic acid, squalene, kakadu plum, fermented mushroom and vitamin E that leaves skin looking healthy. It’s a little sticky while it dries down, but within the day it gives a gorgeous low-key tan that makes no makeup makeup much more attainable.Elle Turner, GLAMOUR’s Senior Beauty Editor£39 AT SPACE NK
  • Sol de Janeiro Rio Radiance Oil SPF 50The idea of slathering myself in oil to lay in the sun feels very foreign to me. I’ve always been an SPF 50 lotion gal, but Sol de Janeiro’s Rio Radiance oil might have just converted me. It smells like tropical island breeze mixed with petit filous apricot yogurt (yum), it gives a pretty subtle shimmer across skin and it won’t fry you like a kettle crisp since it also offers up my mandatory SPF 50 protection. It means bronzed skin that’s also glowing and hydrated.Elle Turner, GLAMOUR’s Senior Beauty Editor£38 AT LOOK FANTASTIC
  • Image may contain Face Head Person and CosmeticsKiko Bridgerton Quartet Eyeshadow Palette in Regency DelightI’m fully invested in #Polin, and equally, the dreamy skin and makeup that’s being served up on season three of Bridgerton. Kiko has come through with a whole collection dedicated to the show’s coquette aesthetic and colour schemes. My favourite are the eyeshadow quads which hero jewel-toned purples (a la Lady Danbury in Ballroom Bliss), rich pinks and golds (like Kate Bridgerton in Romantic Rhapsody) and a moss green that pays tribute to Penelope’s glow-up as she moves away from the Featherington citruses in Regency Delight (my favourite, because it also features a soft gold, warm terracotta and shimmery bronze that’s beautiful for summer).Elle Turner, GLAMOUR’s Senior Beauty Editor£25.99 AT KIKO COSMETICS

Most Popular


  • Refy ConcealerI’ve always appreciated makeup-meets-skincare formulas, especially if we’re talking about complexion products. I’m not someone who wears anything full-coverage on a day-to-day basis, but I also have days when my under-eye dark circles call for that extra bit of coverage; long story short, I’m usually not too easily impressed when it comes to concealers. That said, as soon as I got my hands on the new formula by REFY, I knew that this concealer was bound to make its way into my everyday makeup rota. Offering medium buildable coverage, it feels extremely lightweight on the skin and blends seamlessly without settling into my fine lines. I also enjoyed the natural skin-like finish, which wasn’t too dewy to require a healthy layer of setting powder or too matte to make my under-eye area look cake-y and dehydrated. Hands down one of my favourite concealers to date.Denise Primbet, Beauty Commerce Writer£22 AT REFY
  • Naturium Phyto-Glow Lip BalmAs a true lip balm fanatic and a sucker for nude lip shades, I was super excited to get my hands on the newly launched Naturium Cafe Collection as part of its extended Phyto-Glow lip balm range. I found that all 4 shades are super wearable, all packing serious pigment and shine. My favourite has to be Spice, which is a perfect blend of a mauve-y nude with a hint of brown – just think about all the lip combos you can come up with!Denise Primbet, Beauty Commerce Writer£12 AT SPACE NK
  • Fenty Skin Hydra Vizor Huez Tinted Moisturizer SPF30In case your TikTok FYP hasn’t already been spammed by the latest Fenty Skin launch, let me tell you all about the Hydra Vizor Huez Tinted Moisturiser, which also features SPF30. Toeing the line between skincare and makeup, this tinted moisturiser is everything you can possibly ask for, especially going into the summer. It’s super-hydrating, gives just enough coverage for a natural base and delivers optimal SPF protection for everyday wear. It’s incredibly customisable too, meaning you can also use it as a base for your foundation on the days when you want more coverage. My favourite part? The refillable packaging, which allows you to re-use the case after you run out of product.

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